With only two ingredients — certified organic blue agave and natural water — AgaveLuz is tequila the way it was meant to be: pure, flavorful and honest. Combined with its small-batch production, sustainable farming practices and dedication to animal welfare, this spirit is becoming the go-to sipping tequila for Orange County’s health-conscious crowd.

Image by Daniel Franco

Clean ingredients, full flavor

AgaveLuz keeps it simple: organic agave and natural water. That’s it. Nothing artificial — just pure tequila made with care.

When agave is grown without synthetic pesticides, herbicides or fertilizers, it’s not only better for your body — it’s better for the planet. These chemical-free methods protect the soil, preserve biodiversity and keep local ecosystems thriving.

“I’m bringing back the tequila I grew up respecting — clean, honest and deeply connected to its roots,” says founder Pamela Maria De La Luz, who spent nearly 20 years in the tequila industry before launching AgaveLuz. “Tequila that’s not just delicious, but made with care.”

Image by Daniel Franco

Sustainably farmed, artfully crafted

At AgaveLuz, sustainability isn’t just a buzzword — it’s the foundation. The agave is grown using regenerative farming methods that avoid chemical runoff and support long-term soil health.

Once harvested, the agave hearts are slow-cooked in traditional ovens, naturally fermented and double-distilled. Each small batch is handcrafted and individually numbered, a nod to the precision and pride behind every bottle.

“We don’t cut corners,” says De La Luz. “We honor nature’s rhythm — and the result is a tequila that feels clean in your body and alive in your glass.”

The AgaveLuz collection: Four distinct expressions

Image by Daniel Franco

AgaveLuz offers four expressions, each with its own personality — designed for sipping, savoring and celebrating.

Blanco

Unaged and crystal clear, the Blanco is vibrant and expressive, with floral and earthy notes, hints of basil and olive and a touch of citrus. It’s tequila at its purest — ideal for sipping neat or mixing into an elevated Paloma.

Reposado

Aged six months in American white oak barrels, the Reposado brings a mellow richness. Expect layers of vanilla, toasted agave and caramel — smooth enough for sipping, versatile enough for cocktails.

Añejo

After 18 months of aging, the Añejo reveals deeper character: roasted agave, dark chocolate and oak. A refined choice for those who appreciate the structure of whiskey but the soul of tequila.

Extra Añejo

The crown jewel, AgaveLuz Extra Añejo is aged for an exceptional 12 years — a true rarity in the tequila world. With only 500 bottles produced, it offers complexity, warmth and a luxurious finish for special occasions.

Every bottle gives back

AgaveLuz is more than a spirit—it’s a brand with purpose. With every purchase, a portion is donated to animal welfare programs in Los Angeles, including the Humane Society’s Pets for Life initiative, which helps underserved communities care for their pets.

Image by Daniel Franco

Why Orange County is embracing AgaveLuz

From clean eating to sustainable shopping, OC consumers are seeking products that reflect their values. That’s why AgaveLuz is finding its place in boutique liquor stores, upscale cocktail lounges and private events across the county.

AgaveLuz stands apart not because of flashy branding or celebrity backing — but because of its authenticity, quality and mission.

“This isn’t about hype,” says De La Luz. “It’s about honoring the craft and creating something worth sipping—something real.”

Where to find it

AgaveLuz Organic Tequila is available at select retailers throughout Southern California and online at AgaveLuz.com. With limited production across all four expressions — especially the rare Extra Añejo — bottles are in high demand.

The final sip

For those who care about what they drink and how it’s made, AgaveLuz offers something rare: a tequila that’s clean, consciously crafted and rooted in something deeper. Made from only organic agave and natural water, it reflects Orange County’s evolving values — wellness, sustainability and craftsmanship with purpose.

AgaveLuz Organic Tequila

• Only organic agave and natural water

• Handcrafted, small-batch and slow-aged

• Every bottle supports animal welfare

Shop now at AgaveLuz.com

It started with a single misstep. Ron Pritchett was heading down a set of stairs one night, flashlight in hand, when something in his peripheral vision caught his attention. As he turned to look, the steps ahead of him disappeared into darkness. At that moment, he nearly lost his footing and had a realization that would change everything.

“Why do I have to wave my flashlight back and forth just to see where I’m going?” Pritchett thought. “Why isn’t there a flashlight that lights up everything at once?”

That simple question became the foundation for TripleLite, a patented innovation that allows for a full 180-degree field of illumination across multiple applications. It breaks away from the traditional narrow-beam design that has remained virtually unchanged since 1892. But bringing the idea to market was no easy feat. From securing patents in 27 countries to battling for control of their own company, the Pritchetts’ journey was filled with obstacles.

Yet today, TripleLite’s impact extends beyond consumer markets. It is stocked by major chains and has drawn interest from industries that require wide-beam visibility, including emergency response, construction and security.

From concept to business

The idea was clear, but execution was a different challenge. Pritchett was no stranger to product innovation, having previously designed and patented a series of golf putters that he marketed under the Ashdon Golf brand. That experience in product development and business gave him a foundation from which to work, but the flashlight industry was entirely new territory.

“We knew this was a problem that needed solving, but bringing a product to market takes more than just an idea,” says Nancy Pritchett, who took on the role of TripleLite’s CEO. “We had to go through every step; designing prototypes, testing different LED configurations, and filing patents before we could even think about marketing and sales.”

To protect its breakthrough wide-beam lighting technology, the company secured patents in 27 countries, ensuring exclusivity across various lighting applications. In order to manage distribution, they set up a fulfillment center in Poway, California, and collaborated with manufacturers in Ningbo, China.

Early conflicts and court cases

Despite its encouraging beginning, TripleLite encountered many difficulties. By 2017, the business had drawn in investors who thought the idea had promise. Nevertheless, TripleLite’s future was in jeopardy when one investment group filed a lawsuit in an effort to take over the business.

According to Nancy Pritchett, “It was a really tough time. After starting this business from the beginning, everything could be taken away at any time. However, we weren’t going to allow it to happen.”

Rebuilding and scaling Up

After regaining ownership, the Pritchetts focused on building TripleLite’s brand and expanding its reach. By 2019, sales had climbed to $600,000, and the company was gaining traction with major retailers, driving revenue past the $1 million mark.

One of the most pivotal moments for TripleLite came when the Pritchetts stepped onto the “Shark Tank” stage, pitching their product to the panel of investors. They received several competing proposals as a consequence of their pitch, which provided them with the support they required to expand their business.

TripleLite began as a single product and has now grown into a business with five products and a significant market share. Despite the fierce competition in the flashlight market, the company has managed to establish a presence in the retail sector thanks to its proprietary 180-degree wide-beam design.

Expanding retail and market reach

TripleLite’s success has been driven by direct-to-consumer sales, retail partnerships and a growing presence in specialty markets. While initially targeting outdoor enthusiasts and home users, the flashlight has gained interest from first responders, tradespeople and individuals looking for better nighttime visibility.

“A lot of our customers don’t realize what they’ve been missing until they try it,” says Nancy Pritchett. “They’re used to narrow-beam flashlights, so when they see how much more they can view at once, it changes the way they think about lighting.”

With a growing customer base and strong retail partnerships, TripleLite continues to expand. The company is focused on introducing new variations of its flashlight technology while improving battery efficiency and durability.

“People rely on effective lighting in countless scenarios: at home, on job sites, in emergency situations and beyond,” Ron Pritchett says.

As the company looks ahead, the Pritchetts remain committed to expanding TripleLite’s reach, ensuring their patented wide-beam technology continues to set new standards across consumer and industrial lighting solutions.

The news and editorial staffs of the Orange County Register had no role in this post’s preparation.