At Home has opened at Foothill Ranch Towne Center in Lake Forest. The big-box retailer specializes in home goods done on a large scale. The 85,000-square-foot store is packed to the roof with decor. Shoppers will find non-branded pillows in dozens of colors and types. Same for umbrellas and patio furniture. (Samantha Gowen, SCNG)
At Home is running through a “soft open” for an 85,000-square-foot store at Foothill Ranch Towne Center just off the 241 toll road. It replaces a shuttered Sports Chalet and furniture store. The grand opening is slated for March 30.
At Home is just getting going with plans for 80 stores in California by the time its current expansion push is done. Poway will get the next At Home in Southern California, followed by Long Beach, Temecula and Riverside — all by year’s end, the company says.
“California is an amazing state of economic opportunities,” says CEO Lewis “Lee” Bird, who’s seen the chain’s store count triple to 186 in his years at At Home. “Great economy. Fantastic tastes. And residents who love to decorate. We can be their value option.”
At Home stores are huge for the home-furnishing category. Their 50,000 products come in numerous fashion styles, and 70 percent are non-branded goods. And Bird insists At Home is the industry’s price leader.
A typical At Home store has 50,000 products. The fast-growing Texas-based home furnishings chain, At Home, has now officially entered the California market by opening in Lake Forest. (Jonathan Lansner, SCNG)
Fast-growing Texas-based home furnishings chain, At Home, expects to open 80 stores in California. It has now officially opened its first one at Fotthill Ranch Towne Center in Lake Forest. (Jonathan Lansner, SCNG)
The stypical At Home store is half the size of a Costco, seven times bigger than a Pier One. The fast-growing Texas-based home furnishings chain has now officially entered the California market by opening in Lake Forest. (Jonathan Lansner, SCNG)
The fast-growing Texas-based home furnishings chain, At Home, has now officially entered the California market by opening in Lake Forest. (Jonathan Lansner, SCNG)
At Home has opened at Foothill Ranch Towne Center in Lake Forest. The big-box retailer specializes in home goods done on a large scale. The 85,000-square-foot store is packed to the roof with decor. Shoppers will find non-branded pillows in dozens of colors and types. Same for umbrellas and patio furniture. (Samantha Gowen, SCNG)
At Home abrió en Foothill Ranch Towne Center en Lake Forest. (Cortesía de At Home)
At Home abrió en Foothill Ranch Towne Center en Lake Forest. (Cortesía de At Home)
At Home abrió en Foothill Ranch Towne Center en Lake Forest. El minorista de caja grande se especializa en artículos para el hogar hechos a gran escala. La tienda de 85,000 pies cuadrados está de vuelta al techo con decoración. Los compradores encontrarán almohadas sin marca en docenas de colores y tipos. Lo mismo para sombrillas y muebles de patio. (Samantha Gowen, SCNG)
Need a mirror? You can find dozens to choose from At Home, which has just opened at Foothill Ranch Towne Center in Lake Forest. (Samantha Gowen, SCNG)
At Home abrió en Foothill Ranch Towne Center en Lake Forest. El minorista de caja grande se especializa en artículos para el hogar. Aquí se muestra una muestra de los aparatos de cocina disponibles. (Samantha Gowen, SCNG)
At Home abrió en Foothill Ranch Towne Center en Lake Forest. El minorista de caja grande se especializa en artículos para el hogar hechos a gran escala. La tienda de 85,000 pies cuadrados está de vuelta al techo con decoración. Aquí se ve una fila de pequeños accesorios de cocina. (Samantha Gowen, SCNG)
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A typical At Home store has 50,000 products. The fast-growing Texas-based home furnishings chain, At Home, has now officially entered the California market by opening in Lake Forest. (Jonathan Lansner, SCNG)
The chain’s offerings — everything from rugs to furniture to wall hangings, lights and patio decor — are spread out on a sales space that’s roughly half the size of a typical Costco. Or, ponder the competition: At Home stores are roughly seven times bigger than a typical Pier 1 or Bed, Bath and Beyond.
“Orange County is a great place to launch” At Home’s California businesses, Bird says. “You may have spent a lot of money (buying) your home. We help you decorate it affordably.”
